Foodpreneur ~ PROTEIN&CO


PROTEIN&CO. is an online protein and health supplement brand that provides great tasting, high quality and affordable supplements delivered to your door. Its exclusively online based, and the first Dubai-based (home grown) product of its kind to launch in the region!

With products ranging from just 40 AED, PROTEIN&CO. will specialize in the sectors; Diet and Weight-loss, Muscle and Strength, Health and Wellbeing, Healthy snacks and Accessories.

PROTEIN&CO. supplements are all GMO (Genetically Modified Organism) free, we use 100% natural flavorings and colourings. Our protein shakes come in a variety of amazing flavours such as Triple Chocolate, Vanilla Ice Cream, Strawberries and Whipped Cream and Simply Banana! Our Whey Protein 80 is from Free Range, Grass Fed cows, is GMO Free, 100% natural flavorings and colourings, Halal and Kosher Suitable, Gluten Free, Suitable for Vegetarians and Diabetics and contains 20g of protein per 25g serving. Free and next day delivery is available when buying products.


What or who is the inspiration behind your start-up?

For me, one of the reasons I launched PROTEIN&CO. was because I couldn’t buy the simple and affordable products I wanted in a convenient way. All protein and health supplements in the region tended to be overpriced weren’t easily available on a simple website with next day delivery. Most retail stores and websites out here are resellers of multiple brands, therefore confusing consumers and ultimately making them ask the question ‘which brand do I buy?’. After I talked this through with other residents of Dubai, I found that this was a common issue, particularly with ex-patriates.

Another reason which led me to start the company is the growing e-commerce industry in the region. More and more people are shopping and buying products online in this part of the world and I realised that there wasn’t another protein and supplement brand with the same online business model.

Overall, there simply wasn’t an option to buy simple, high quality protein or supplements in the UAE that are affordable, great tasting and convenient to buy, and this inspired me to start PROTEIN&CO. with a tag line of ‘Simple. Quality. Nutrition’.


Tell us why your business is the “best thing since sliced bread”


PROTEIN&CO. are going back to basics with SIMPLE. QUALITY. NUTRITION.

We don’t only just offer an affordable and convenient way to shop for supplements, we also offer the education factor. Most people in the region don’t understand how to take supplements or which products complement each other to achieve certain goals – that’s why we launched our bundle collections, essentially our recommendations on what products work together to achieve weight loss or build muscle and strength.

In addition, the range will be expanding to include more tablet supplements and a vegan range, possibly the first affordable great tasting vegan shake available online.


Who is your hero in the restaurant business – the one that you aspire to be?

I wouldn’t say I have a hero or someone in particular that I look up to, however I am really impressed and aspire to be like those who have created simple concepts which have been extremely successful. For example, a favourite food spot for me is Heat Café, as they are providing amazing tasty meals which are healthy for you but also affordable and super simple.


What is your favourite dish on the menu and why?

We don’t have our own menu, but I love the banana/oat/protein pancakes at Heat Café. I can easily create these at home too with PROTEIN&COs Whey Protein 80 powder (Vanilla Ice Cream flavor) with oats and mashed banana.


What (lessons) have you learnt along the way that you would like to share with other foodpreneurs?

Before you jump 100% into launching your passion, quit your job, invest money and time into the project, make sure you have gone out and reviewed the market. Make sure there is a market for your food concept or food products, is the market big enough, is there a lot of competitors or are there no competitors? This will help in several ways. It will either save you money and time by showing there isn’t a market or that it already exists, or it will fill you with confidence that there is an opportunity and its worth taking the risk.


Instagram, Facebook, Twitter:  @proteinandco

Where can we find you?

Online based/ sampling at various gyms in the UAE/up and coming fitness events- watch this space!

[Images provided by PROTEIN&CO]


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